Every business needs good marketing, even in Real Estate – the question is how do you ensure that your marketing message is effective? How do you write well?
For one, good ad copy is essential if you want to lure potential customers. This is one of the best modes of communication and that one should capitalize on. Ensure that you write it yourself, as you know the essence of your business more than anyone else does. A few tips are outlined here to help you achieve this goal:
1. Target Market
The kind of customer you are trying to lure decides how you want to address them. You need to take into account their wants and needs, their financial situation, what their thoughts are, etc. It is important that you try to think as they do.
2. Who are you?
You are very important in your real estate business. The person who works behind the scenes can make or break the business. Include details about you, what your focus is as well as your experience. Ensure that you project an accurate image of yourself and that people will want to call you if they want to buy a house.
3. Unique Selling Proposition (USP)
It is critical that you have something that makes you stand out amongst the rest in the real estate business. Your Unique Selling Proposition must be outstanding. Perhaps you should answer every call while being available 24 hours, seven days a week. That is for you to decide.
4. Phrases
Look at the first two points and your USP and put down some phrases that link what you have on offer and what your target customer wants.
5. Tape it
If writing something down is hard, then go for a taped message first. Talk in normal, colloquial speech, and tape it. See what comes out of it. If you like it, then write it down.
6. Revise
Once you have a few things down, put it away for a day or so and then relook at it. Revise and make it a more powerful message. The more you revise it, the better it will be.
7. Do not overdo it
Being confident is one thing, but being smug about it is another. Do not overpromise anything, because if you end up under-delivering – then it is the worst deal ever.
8. Test it
Once you have settled on your ad copy – try it out on a few people and see what their response is like. Keep making changes until you have it right.