Without marketing, a business isn’t a business at all. In fact, it is the single biggest factor in determining long term success.
With advertising being a big part of marketing, being a successful real estate marketer means ensuring that the advertisements that you create make customers contact you because they find your product or service useful.
With that said, here are 7 advertising Do’s and Don’ts that will help you become a successful real estate marketer:
Do’s
#1: Make sure that you have an offer that can be best described as ‘luring’.
#2: Target a particular product to a specific audience and make sure that you try both traditional as well as non-traditional mediums.
#3: The advertisement should grab the attention of the reader immediately.
#4: Deception is not a good idea. Make sure that the customers are clearly informed as to what they will get. Better still, offer incentives for them to join your company or refer other customers.
#5: Getting ideas from your employees on ways to market your product is an excellent way to think through and rethink your marketing efforts.
#6: Before you launch a large scale campaign, make sure you test these ads in smaller niche markets.
#7: Show your appreciation for past customers in your advertisements. That’ll ensure you get repeat and new business.
Don’ts
#1: Avoid listing all the products or services that you offer in the advertisement.
#2: Talk negatively about the competition so as to position yourself to offer the best product or service.
#3: Include fine print or “subject to” clauses which certainly won’t work not unless you are a major corporation with little or not competition.
#4: Advertise using only the same mediums that your competitor uses or only in times when business is slow.
#5: Duplicate the marketing strategies that your competitors come up with. If their efforts are lousy, so will yours too.
#6: Target your advertisements not to a particular segment of customers but to everyone who watches it.
#7: Forget about marketing your products or services with your existing client base.