Even if there are negative reports about online ads or click-through rates, it can be safe to say that Facebook can offer much more, thanks to a network of almost a billion users.
Yes, there are ways to make the most of the “likes” or leads that you can obtain on Facebook. In other words, no matter what you do as a real estate marketer, you should keep in mind is that the way you ‘follow up’ is what determine your success in generating business.
Since using only one strategy will not work here, let’s look at 3 tactics by which you can make Facebook Real Estate marketing work for you:
#1: The Disappearing “Like” Gate
This is a simple but effective way to get more likes for your real estate page. For example, let the user view a number of tutorials related to real estate if only for a few seconds after which it fades away from view. The only way they can access the content is by liking your page.
#2: Property Search
This tactic has worked very well in the foreclosure niche. How it works is when users land on our Facebook page, they are instructed to like the page so as to access a report on the latest foreclosure listings.
#3: Facebook Hosted Squeeze
Another way to generate leads is by offering an opt-in form on your landing tab with the promise of free reports, tutorials as well as future discounts such as deduction on closing costs and a free inspection.